Care Guide
How to care for your sheets, the right way.
Good quality cotton sheets are designed to last for many years. With proper care, your sheets will become softer and more comfortable over time. The simple guidelines below will help keep them fresh and in good condition.
The Perfect Wash Routine
Wash your new sheets before use. This removes stray fibres, begins the softening process, and prepares the fabric for a long life.
Your sheets will get softer and better with every wash. For best results, change them every 7–10 days. Machine wash in cool to warm water, separately from clothing and other items - fitted sheets tangle easily and that tangling sets in wrinkles.
Use a small amount of good quality liquid detergent; too much detergent builds up in the fabric and increases wrinkling. Use the gentle cycle where possible. Avoid detergents with optical brighteners on colours other than white. To keep your sheets bright and soft, add half a cup of baking soda to the wash and/or half a cup of white vinegar to the rinse cycle.
Drying & Finishing
Line drying in the shade is best - gravity does much of the work for you. If using a dryer, tumble dry on low heat and remove while still slightly damp. Don't overdry; it sets wrinkles and is harder on the fabric.
Softening over Time
High quality cotton percale feels crisp rather than silky when new - that's a feature, not a flaw.
With regular washing and use the fibres gradually relax, and most customers find their sheets reach their ideal softness after several washes, while retaining that characteristic crisp, structured feel.
A Note on Wrinkling
100% cotton percale will wrinkle - that's the nature of real cotton, and a sign there are no synthetic blends or chemical treatments in your sheets. The good news: wrinkling reduces with time, washing and use.
To minimise wrinkling: remove sheets promptly from the machine, give them a firm shake before hanging or drying, and smooth by hand when making the bed. Line drying in fresh air often helps as sheets hang straighter and gravity smooths out the wrinkles.
If using a dryer, take them out while still slightly damp and put them straight on the bed, smoothing as you go - the tension of making the bed does most of the work, and they'll finish drying flat.
If not going straight on the bed, fold immediately; the longer sheets sit in a heap, the more creases set in.
Natural Shrinkage
Cotton is a natural fibre and some shrinkage is normal, particularly in the first few washes.
Our sheets are cut slightly larger to account for this and will settle into their intended size after washing. Avoiding high heat, especially in the dryer is the single most effective thing you can do to minimise shrinkage.
Storage & Replacement
Replace sheets when they show signs of wear - fraying, thinning fabric, staining, or fading. Pillowcases often wear out sooner and may need replacing more frequently.
To extend the life of your sheets, store them out of direct sunlight in a cool, dry place, and avoid plastic containers which can cause yellowing and mildew. To keep your linen cupboard organised, store each set inside its matching pillowcase.
What to Avoid
- Fabric softeners and bleach - both degrade the fabric, reduce absorbency, and shorten lifespan.
- Optical brighteners on any colour other than white.
- Household cleaners and personal care products such as cosmetics, which can cause discolouration.
- Washing with clothing - buttons, hooks, and zippers can damage the fabric, and tangling causes wrinkling.
- Overloading the washing machine.
QUALITY
We make fewer things, but better. Honest materials, honest construction - well-made bedding designed to go the distance.
COMFORT
Natural fibres only. No synthetics, no harmful chemical treatments - just good, clean materials for better sleep.
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