We only use quality long-staple cotton because the longer the fibres or staples, the better the end fabric. Longer fibres like Egyptian Cotton can be spun into finer, stronger yarn and woven into fabric which is soft, smooth and durable.
Shorter fibres have many ends sticking out of the fabric, making it feel coarser and prone to pilling.
We only use single-ply yarns for the best weave quality and light, breathable sheets. Lesser quality sheets are often made from cheaper, lower grade cotton, twisted together to increase strength. Using such multiple-ply yarns allows manufacturers to artificially inflate thread counts and results in thicker, less breathable sheets. Unless very expensive, a high thread count sheet can actually indicate lesser quality cotton.
Proper fabric finishing techniques are absolutely key to creating quality textiles and it's what gives a fabric its unique properties and feel. Our sheets are finished by a manufacturing team with decades of experience, using the world’s top quality finishing machines to create sheets with superior strength, smoothness and lustre.
The type of weave used is not a measure of quality however it does affect how a sheet feels, much more so than thread count does.
Percale is a simple 1 over 1 under weave, giving a cool, crisp sheet with a matte finish, the kind you find in a good hotel. Sateen is a 3 over 1 under weave, perfect if you like a softer, warmer sheet with a subtle lustre.
From helpful Top/Bottom tags, to internal quilt cover ties, deep pillowcase enclosures and generously sized flat sheets, we've thoughtfully considered the details that make your life a little bit easier.