Privacy Policy

Senn Linen Pty Ltd trading as The Good Sheet
ABN 18 681 388 527

THE SHORT VERSION

We collect only what we need to process your order and improve your experience. We don’t sell your data. You can ask us to access, correct, or delete your information at any time by emailing us at hello@thegoodsheet.com.au

1. Introduction

(a) This Privacy Policy sets out how Senn Linen Pty Ltd (ABN 18 681 388 527) trading as The Good Sheet (we, us, our) collects, uses, stores, and discloses your personal information. We are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and any other applicable privacy legislation in force from time to time.

(b) We take our privacy obligations seriously. By providing personal information to us, you consent to our handling of that information in accordance with this policy.

(c) We may update this policy from time to time by posting an updated version on our website. We encourage you to check our website regularly to ensure you are aware of our most current policy.

(d) Questions or concerns? Contact us at hello@thegoodsheet.com.au

2. What Personal Information We Collect

We may collect the following types of personal information:

• name, email address, phone number, and other contact details;

• billing and shipping address;

• payment information (processed securely via third-party payment providers — we do not store your full card details);

• order history and account information;

• device and browser information, IP address, and geolocation data;

• website interaction data including pages viewed, items added to cart, and purchases made;

• information you provide through surveys, reviews, or competitions; and

• any other information you choose to provide to us.

3. How We Collect Personal Information

We collect personal information directly from you when you:

• place an order or create an account on our website;

• sign up to receive marketing communications;

• contact us by email, phone, or through our website;

• submit a review, survey response, or competition entry; or

• interact with our website, social media pages, or advertising.

We also collect information automatically through the use of cookies and similar tracking technologies when you visit our website. Cookies are small files stored on your device that help us recognize you and understand how you use our site. You can disable cookies in your browser settings, though this may affect some website functionality.

We use Google Analytics to collect and analyse data about how visitors interact with our website. For more information, see How Google uses data when you use our partners’ sites or apps.

We use the Meta (Facebook) Pixel and Google Ads remarketing pixel to deliver targeted advertising and measure the effectiveness of our campaigns. These tools collect information about your visit to our website (such as pages viewed, items added to cart, and purchases made). You may opt out of interest-based advertising by visiting Your Online Choices or by adjusting your settings directly with Meta and Google.

4. Our Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify independently collects and processes certain personal information about your access to and use of our website in order to provide and improve its services. Information you submit through our store will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information and to exercise any rights you may have over data processed by Shopify directly, please visit the Shopify Privacy Policy and the Shopify Privacy Portal.

5. Key Third-Party Service Providers

We use the following third-party service providers who may receive or process your personal information on our behalf:

• Shopify Inc. — ecommerce platform (order processing, account management)

• Klaviyo Inc. — email and SMS marketing (purchase history, browse behaviour, and contact details used to send personalized communications)

• Judge.me — product reviews (name and email address used to request and display reviews)

• LoyaltyLion — customer loyalty program (purchase history and account details used to manage loyalty points and rewards)

• Meta Platforms, Inc. — advertising (website interaction data used for targeted advertising on Facebook and Instagram)

• Google LLC — advertising and analytics (website interaction data used for targeted advertising and traffic analysis)

Each of these providers operates under their own privacy policy. We take reasonable steps to ensure they handle your information in a manner consistent with this policy.

We may disclose your personal information to other cloud providers, contractors and third parties located inside or outside Australia where necessary to provide our products and services. Where we do so, we take reasonable steps to ensure any overseas recipient handles your information consistently with applicable privacy law.

6. How We Use Your Personal Information

We use your personal information to:

• process and fulfill your orders and manage returns;

• communicate with you about your orders and account;

• send you marketing and promotional communications (you can opt out at any time using the unsubscribe link in any email);

• deliver targeted advertising via Meta and Google based on your interactions with our website;

• improve and optimize our products, website, and customer experience;

• comply with our legal obligations and resolve disputes;

• detect and prevent fraud and other illegal activity; and

• respond to inquiries and provide customer support.

For customers in the United States, our marketing communications comply with the CAN-SPAM Act. You may opt out of receiving marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. This generally means we retain order and account information for a minimum of seven years for tax and legal compliance purposes. When personal information is no longer required, we take reasonable steps to destroy or de-identify it.

8. Children’s Data

This website is not directed at children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@thegoodsheet.com.au and we will take steps to delete it promptly.

9. Security

We take reasonable steps to protect your personal information from misuse, loss, and unauthorized access, modification or disclosure. Our systems are password protected and we use a range of administrative and technical security measures. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of your personal information.

If you suspect any unauthorized use of your account or a security breach, please contact us immediately at hello@thegoodsheet.com.au.

10. Links to Other Websites

Our website may contain links to third-party websites. These links are provided for convenience only and we are not responsible for the privacy practices of those websites. We recommend you review the privacy policies of any third-party websites you visit.

11. Accessing and Correcting Your Personal Information

(e) You have the right to request access to the personal information we hold about you. To do so, please contact us using the details below with your name and contact details. We may need to verify your identity before providing access. In some cases we may be unable to provide access to all your personal information, and we will explain why if that is the case.

(f) If you believe any personal information we hold about you is inaccurate, incomplete, or out of date, please contact us and we will take reasonable steps to correct it.

(g) We will respond to all access and correction requests within a reasonable timeframe.

12. California Privacy Rights (US Customers)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to know — you may request details of the personal information we collect, use, and disclose about you.

• Right to delete — you may request that we delete personal information we have collected from you, subject to certain legal exceptions.

• Right to correct — you may request that we correct inaccurate personal information we hold about you.

• Right of portability — you may request a copy of the personal information we hold about you in a portable format.

• Right to opt out of sale or sharing — we do not sell your personal information to third parties. We do share data with advertising platforms (Meta, Google) for targeted advertising purposes. You may opt out of this by contacting us or adjusting your settings directly with those platforms.

• Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights.

If you use a browser or device with the Global Privacy Control (GPC) opt-out signal enabled, we will treat this as a request to opt out of the sharing of your personal information for targeted advertising purposes for that device and browser.

You may designate an authorized agent to make a CCPA request on your behalf. We will require proof of authorization before processing such a request.

To exercise any of these rights, please contact us at hello@thegoodsheet.com.au We will respond within 45 days as required by law.

13. Complaints

If you wish to make a complaint about how we handle your personal information, please contact us using the details below. We will investigate your complaint promptly and respond within a reasonable timeframe.

If you are an Australian customer and are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

If you are a US customer and are not satisfied with our response, you may contact the Federal Trade Commission (FTC) or your relevant state consumer protection authority.

14. Contact Us

For any questions about this Privacy Policy, to access or correct your personal information, or to make a complaint, please contact us at hello@thegoodsheet.com.au.

The Good Sheet is a trading name of Senn Linen Pty Ltd (ABN 18 681 388 527).
Privacy policy last updated: 14 June 2026.