You may be surprised to find that thread count has little to do with quality.
So, what should you look for?
The longer the fibres or staples, the better the fabric. Longer fibres like Egyptian Cotton can be spun into finer yet stronger yarn, then woven into fabric which is soft, smooth and durable. Shorter fibres have many ends sticking out of the fabric, making it feel coarser and promoting pilling. Our cotton is combed to remove the shorter, weaker fibres, giving our sheets their unmistakable smooth and luxurious feel.
Proper fabric finishing techniques are key to creating quality textiles and are responsible for the feel of the fabric throughout its lifespan. Our sheets are finished by a manufacturing team with decades of experience, using the world’s top quality finishing machines. Unlike linens of lesser quality, our sheets are singed and mercerised for superior strength, smoothness and lustre.
We only use single-ply, single-pick construction, the best weave quality there is. Thread counts higher than about 400 usually use multi-pick construction and/or use lower grade plied threads. We’ve chosen a percale weave for it’s smoothness, durability and cool, crisp feel. This is the weave you’ll find in bedding in most of the world’s top hotels.
Plus, we know it’s the small things that really do count,
so we’ve paid attention to the details to make your
life just that little bit simpler
If you’ve ever struggled with getting the sheets on your bed the right way the first time, you’ll love this. We’ve made making your bed easier with our Short Side and Long Side tags. No more confusion!
No more sheets that pop off the bed in the middle of the night. Our sheets have strong elastic all the way around and are 40cm deep which will snugly fit most mattresses.